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Monday, August 13, 2007

Not Bitten by Sarah Jessica Parker



I finally got a chance to see with my own eyes the new apparel line "Bitten" designed by Sarah Jessica Parker. SJP, as we know, became a fashion icon with her role in "Sex and the City," where she wore incredible and daring fashions.

On all red carpet events Sarah Jessica almost always looks good. She is a self-confessed fashionista who made sure in her contract for the popular television series that the clothes worn by her character would be hers after the shooting.

So what about Bitten?

Bitten was created for the Steve and Barry’s shops. This store specializes in low priced trendy clothes. Actually, clothes sold at this store make Old Navy stores look luxurious. In other words, these are not the best quality clothes. Sarah’s labels fulfills this; all items are low priced, jeans are about $14.00, tops for about $7.00, and so on. Here is a picture of her at an event for the launch of her line. My analysis continues after the photo.



What do you get with this ultra low prices?

You get trendy clothes with good cuts, attention to detail and well sewn; that is a lot for items costing less than $20. On the other hand, they do not have much life, the materials look cheap. They are good pieces for teenagers (like the Dear line by Amanda Bynes) or college students who will change their looks regularly and can mix them with other better quality pieces to make them look higher quality.

I did not buy anything from the Bitten line -- I was simply not bitten. There were a couple of pieces I liked (not loved), but I did not buy them, because the lines were too long to wait for a $7 long-sleeve t-shirt.

By the way, when the line was announced, Sarah Jessica Parker showed up wearing the line’s clothes (as you see in the photo above), but as noted by Gretta Cole, a Boston Stylist (and spa owner) Sarah Jessica also wore a thousand dollar pair of shoes. That is the key to wear low priced clothes. Mix it up with expensive ones and the look will be expensive.

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Thursday, August 9, 2007

DEAR clothing line by Amanda Bynes



Amanda Bynes, following in the steps of Sex & The City star Sarah Jessica Parker, has launched her clothing collection at Steve and Barry's stores. Her clothes, sold under the name "Dear," like Amanda, is youthful and fresh, and directed to girls of her age.

The event to launch the line attracted Hollywood stars, including of course, Amanda Bynes. In the photo at the event, you can see Amanda in a short black dress.




And another celebrity attending the event was Maria Menounos.


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