Lancôme's Absolue Precious Cells

Lancôme newest skin care line will use stem cells to help the skin regenerate faster. Stem cells are a new technology in skin care and it is both very promising and controversial.
But according to Happy magazine (a trade publication for the cosmetic industry) "But while more companies are jumping on the stem cell bandwagon, many dermatologists and industry observers remain unconvinced about the efficacy of the material."
According to Lancôme, the new line will offer visible results in about 28 days with marked improvement (20 to 30 percent) in numerous signs of aging in about two months (about 300% improvement in wrinkles).
The line is also formulated with their Basal-Reconstruction System complex, based on cells from the fruit of the Malus domestica tree, and Proxy-Lane, L'Oreal's patented anti-aging molecule.
The line is directed at women in their 50s. According to WWD, Absolue Precious Cells will debut in most markets in September. It will be launched in the U.S. in October and in Asia in January.
Absolue Precious Cells' Day Cream with SPF 15 will cost $145 and Night Cream will cost $145, Eye Cream will cost $95.
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Labels: aging, anti aging, beauty, cosmetic lines, creams



