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Wednesday, January 16, 2008

Lancome new ambassadors




Lancome has two new ambassadors. One is the French actress Juliette Binoche. You may remember Binoche from the movies Chocolat and The English Patient. Binoche is 43 and looks beautiful.

In a statement Lancôme's International President Odile Roujol said: "It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand." Authenticity, sophistication and a luminous face make Binoche the perfect spokesperson for the Lancôme Rénergie franchise, a skincare line that addresses the signs of aging. She will be featured later this year in an advertising campaign.

The other brand ambassador is Italian actress Laura Morante. "Laura Morante is an exceptional and passionate woman," said Roujol. "Her intelligence, charm and elegance bestow her with a special presence. We are honored to welcome her as ambassador for the Absolue treatment range." Laura was born in 1956.

You may see both of these women in advertisements for Lancome in the months to come.

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