Heidi Klum will be a designer

The gorgeous supermodel, TV star, and entrepreneur Heidi Klum will be a designer. She has teamed up with a company to create a lifestyle collection for the coming seasons.

Accordingly to WWD, “The yet-to-be-named line is set to launch for fall 2010 with a selection of footwear.” Later on the line will extend to include active wear, dresses and swimwear. Heidi also wants to include maternity clothing.

I wish Heidi success in her fashion line. She says, “In fashion one day you are in and the next you are out.” I hope she will be in, but I wonder: Is every celebrity going to have a fashion line?


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Mary-Kate and Ashley Olsen in JC Penney

The Olsen sisters’ empire keeps growing. The sisters will have a new line for juniors in J.C. Penney Co. Inc. called Olsenboye. JC Penney has an aggressive and interesting marketing campaign to launch the brand.

The marketing kicks off today with an Olsenboye truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. The collection will be available in 600 Penney’s stores in February and it is starting to be promoted online right now.

Olsenboye is a casual sportswear and accessories collection that includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks.

Beginning Nov. 6, Olsenboye will be available on jcp.com and in 50 stores, including the Manhattan flagship, for a limited time.



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Jane Aldridge of Sea of shoes in Urban Outfitters

The talented and gorgeous blogger Jane Aldridge of Seaofshoes designed a
small collection of shoes for Urban Outfitter. The shoes are now available
online and they are really cool.

I love Jane’s blog; it is original and Jane and her mom are very creative and
have beautiful photography on their blogs. I wish Jane lots of luck with
her collection.


Photos: seaofshoes
Urban Outfitters


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Ralph Lauren wants skinnier models

According to Shine (the yahoo site) Ralph Lauren has fired model Filippa Hamilton for being too fat. After the controversial photo where she looks weird with a head bigger than her hips, RL apologized, but after that they fired Filippa.

Filippa weights 120 pounds, at 5’10 she is underweight with a BMI of 17. She needs to gain another 9 pounds to have normal weight. I always thought that she looked beautiful in pictures and in previous RL ads. If she is fat, how do we call women with normal weight?


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Spa Week

Spa week is here again (October 12-18) in many cities including: Denver, D.C., Florida, Georgia, Maryland, Boston, Detroit, Minnesota, New Jersey, New York, North Carolina, Philadelphia, Pittsburgh, Nashville, Dallas/Fort Worth, Houston, Austin, San Antonio, Virginia Beach and Toronto, Canada.

I love Spa week, because I can go to spas that usually I find too expensive. It is a great opportunity to try new treatments for $50.00. My recommendation is to take advantage of the opportunity and visit the most luxurious spas since $50.00 is the cost of many of the meat and potatoes treatments (massages, manicures, pedicures and facials) in average spas anyway.

You can visit the spa week website to find out which spas are participating in your area.

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Dior Insider Auctions

I finally signed up for the Dior insider auctions. I think this is a very cool idea, basically you are registered at Dior and then you can participate in auctions for special packages such as:

Cherie Diva.
2 round trip business class tickets to Paris
2 night of at a very expensive hotel
Lunch at Laduree (my favorite patisserie in Paris)
An afternoon tour of Paris and a visit to the Dior offices
Dinner at an expensive restaurant
A surprise gift

The current bid for this package is more than $4000; it is approaching the cost of the activities, but the funds will go to a charity and the whole experience as described on the website is priceless. There are many other auctions, this is one of the most expensive ones. I think it is a cool idea because the packages are special, granted they are expensive, but perhaps a good gift for a special occasion.

I am not planning to participate in any auction right now, but I will keep an eye for the right package.


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Product review: Temptu airbrush makeup

During the weekend I tried the new airbrush makeup system by Temptu. According to the press release back in August this company has been embellishing the faces of famous people and models for years for photo shoots, filming and live appearances.

I lined up at Sephora to get my experience with airbrush makeup. Before I tried it, I observed other people. One lady had a lot of melasma or sun damage, her pore size was small and her skin was very good beside the dark spots. The makeup covered them well, but still you could see a little of the heavier pigmentation. She looked good, but no different than using regular foundation.

My application was easier, I think. I asked for a light application for day use. These are some of my observations and experience:

1- The machine looks easy to use

2- Cost wise it is a “big” initial investment. The machine costs about $220.00 in Sephora and a set of 2 foundation pods cost $55.00. I was told each pod will last about two months.

3- My husband questioned what will happen if the machine breaks down after the warranty runs out? It is a sophisticated small unit. He said that it is unlikely it can be repaired by you.

4- I think time wise I can apply foundation faster with a sponge or makeup brush.

5- One thing I love about the system is that it is very hygienic, because the dispenser never touches the skin and it does not need to touch anything. There is nothing to clean or dispose.

6- The application is pleasant, I felt like a gentle blow of cold air and the micro particles start to cover the skin.

7- I asked if the particles could get inside the nose or the contact lenses. I was told there are no risks. I am still concerned about this, because when applying next to the nose the particles can be breathed in and with daily use I am not sure it is totally healthy.

8- Afterward the foundation looked natural, my tone was even out perfectly and expression lines were less visible. I was happy with the look.

9- I was not very happy with the feeling, my skin felt sticky all the time.

10- The foundation lasted all afternoon and evening until I washed it out.

11- I love how the blush looks. It looks very natural

12- I am concerned about the limitated options. If you purchase this unit you will need to use only their products at this time. This limits the textures, colors and prices. I love to try new products and that will not be possible. What happens if this brand or another brand launches a new and better system? You would need to think about the big initial investment.


Conclusion
I think this is a great resource for makeup artists and I would like to use it for special occasions in a professional application. I will not buy the machine at this time, because I prefer to use a mineral foundation and have the freedom to pick the brands and textures I like. I read in some forums that it has caused pimples in some people.

If you are interested go to a Sephora store and try it. If you buy the machine and you are not satisfied you can return it.


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