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Thursday, February 5, 2009

Allure going out of business




Page Six reported that Allure magazine might be the next magazine going out of business. I hope this is not true; I really like Allure and apparently it is doing well, but the publisher needs to close more magazines.

The publisher is Conde Nast, which also publishes Wired, Vogue, Glamour, W, Self and many others. Recently they also folded Domino magazine. I love magazines and some of my favorites are now out of business: Domino and Blueprint; I really hope Allure stays.

I have to say I met editors of Allure many years ago after they published a ridiculous article criticizing spas and spa treatments. To write the article a very young editor who never had been in a spa (probably right out of college) visited the prestigious spa where I used to work and wrote a stupid article comparing facials to gas chambers. Needless to say some of our customers whose parents were Holocaust survivors were horrified by such idiotic article. I did not read the magazine for years after that incident, because I lost all respect for it. I have also seen places in NYC featured as the best in kind in the magazine, when I know well they are average places (probably with a good PR), so I do not trust their reviews either. Oh well ...

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